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Showing posts from December, 2020

Google Search Console Webmaster Tools

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Search console is a basic verification tool of Google, which is formerly known as Google webmasters. According to Google, search console is a mock point to verify and invest the webpage or website. During search console verification we can identify the duplication, errors and device compatible issues. Also it provides the details about impressions and clicks. Verifying by Google search console can also help our page or website to cache easily in search results. How to get your website on Google Search Console First you have to create a Google search console account by entering domain or URL submission. Go to property and click start. And then copy your websites and webpage’s URL into URL inspection and click test live. Know your website is verified in Google search engine. Verifying by Google search console can offers these following actions: ·           Confirm that Google can find and crawl your site. ·          Fix...

What Is On-Page Optimization In SEO

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  On-page optimization or on site SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. The modification of content, text, headlines, HTML tags, and images were improves during on-page optimization. ELEMENTS OF ON-PAGE OPTIMIZATION Adopting this development is important, and we can do it by ensuring that your website and its content. Snippet has a major role in developing a good qualified website. The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. A snippet contains title of the web page and meta-descriptions. HEAD-SECTION  In head sections titles are very important area for SEO optimization. It will help web crawlers to identify the URL and a brief content of your website. Including focusing keywords in your heading will be more effective. Giving a meaningful title tag can also increase your CTR-, which means click ...

Important Algorithm Changes In Google

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Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages. From 2011 Google strictly followed algorithm changes and also made a team the ‘ Webspam Team ’ which was governed by Matthew Cutts. After the foundation of webspam team a huge numbers of websites were erased from Google. The first strong algorithm change was;  PANDA UPDATION (2011)     Panda Updation was developed against content spamming websites. The websites which contains  invalid contents gets punished by Google.      Ø   Content spamming, the website which is using duplicate, copied , invalid contents(plagiarism) or low qualified contents were strictly punished or removed from Google. Ø        Ø   Content spinni...

History and Evolution of Search Engine Optimization

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Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google search, which has become the most used web based search engine. They were students at Stanford University in California, developed a search algorithm known as “BackRub” in 1996.  In the beginning times the search engine required the E-mail id of the user and took almost 24 hours to get the information. In the early period the information that contained was limited. They realized this backlash in 2001’s World TradeCenter attack , during this time many people across the globe went searching about this incident, and didn’t get any information about it. It was huge defect for Google because it wasn’t crawlable.  So after this issue arises Google improved their search engine optimization programs. SEO ; search engine optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. They overcome this by adding three proce...